Zeta Global

The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry

Article

The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry

How to Enhance the Customer Experience During the Holidays

Article

How to Enhance the Customer Experience During the Holidays

The Future of Marketing: Is Addressability Going Away?

Article

The Future of Marketing: Is Addressability Going Away?

How to Create Innovative Customer Experiences with Zeta Channel Manager

Article

How to Create Innovative Customer Experiences with Zeta Channel Manager

3 Strategies to Improve Engagement With Your Email Audience

Article

3 Strategies to Improve Engagement With Your Email Audience

5 Ways Consumer Behavior is Changing in the United States Forever

Article

5 Ways Consumer Behavior is Changing in the United States Forever

AI-Powered Website Personalization

Article

AI-Powered Website Personalization

Why CMOs Need Predictive Analytics Now More Than Ever

Article

Why CMOs Need Predictive Analytics Now More Than Ever

Article

4 Ways to Boost Mobile Engagement for Your Brand

Incrementality Is the Best Measure of Marketing Effectiveness

Article

Incrementality Is the Best Measure of Marketing Effectiveness

How AI-Powered Marketing Automation Changed Marketing Forever

Article

How AI-Powered Marketing Automation Changed Marketing Forever

Article

Zeta Marketing | How Website Personalization Improves Your Brand

The State of AI-Powered Email Marketing

Article

The State of AI-Powered Email Marketing

The Risks of One-Size-Fits-All Marketing During COVID-19

Article

The Risks of One-Size-Fits-All Marketing During COVID-19

What Is the Impact of User List Segmentation on Marketing Metrics?

Article

What Is the Impact of User List Segmentation on Marketing Metrics?

What Personalized, 1:1 Marketing Across Channels Looks Like

Article

What Personalized, 1:1 Marketing Across Channels Looks Like

4 Marketing Tips for Travel Brands in 2021

Article

4 Marketing Tips for Travel Brands in 2021

A Back-to-School Guide for Marketers in the Year of COVID-19

Article

A Back-to-School Guide for Marketers in the Year of COVID-19

The Cost of the COVID-19 Recession-Zeta Global

Article

The Cost of the COVID-19 Recession-Zeta Global

5 Easy Hacks to Improve Email Open Rates

Article

5 Easy Hacks to Improve Email Open Rates

Predicting the Future of Retail Marketing

Article

Predicting the Future of Retail Marketing

7 Email Subject Line Mistakes to Avoid

Article

7 Email Subject Line Mistakes to Avoid

Zeta and Mediahub Partner to Bring Clients Best-In-Class Tools to Drive Growth

Article

Zeta and Mediahub Partner to Bring Clients Best-In-Class Tools to Drive Growth

3 Marketing Trends to Focus on in the Second Half of the Year

Article

3 Marketing Trends to Focus on in the Second Half of the Year

6 Best Practices for Omnichannel Marketing Success

Article

6 Best Practices for Omnichannel Marketing Success

Did COVID Kill the Online Travel Agency?

Article

Did COVID Kill the Online Travel Agency?

Identity Resolution Will Help the Restaurant Industry Recover

Article

Identity Resolution Will Help the Restaurant Industry Recover

The Importance of Marketing Messaging for Quick-Service Restaurants

Article

The Importance of Marketing Messaging for Quick-Service Restaurants

What History Says About Cutting Marketing Spend in a Recession

Article

What History Says About Cutting Marketing Spend in a Recession

The Coronavirus Is Leading to a Permanent Increase in Online Retail

Article

The Coronavirus Is Leading to a Permanent Increase in Online Retail

The Evolution of Digital Marketing Since the Last Recession

Article

The Evolution of Digital Marketing Since the Last Recession

How to Improve the Customer Experience for Car Buyers

Article

How to Improve the Customer Experience for Car Buyers

Extracting Customer Intelligence From 1st-Party Data

Article

Extracting Customer Intelligence From 1st-Party Data

Zeta Digital Trends Update – Week of June 1st, 2020

Article

Zeta Digital Trends Update – Week of June 1st, 2020

Connected TV is the New Marketing Goldrush

Article

Connected TV is the New Marketing Goldrush

How Can You Identify Intent in Car Buyers?

Article

How Can You Identify Intent in Car Buyers?

Zeta Digital Trends – Week of May 18th, 2020

Article

Zeta Digital Trends – Week of May 18th, 2020

Why Is ConnectedTV a "Can't- Miss" Marketing Opportunity?

Article

Why Is ConnectedTV a "Can't- Miss" Marketing Opportunity?

What Can Brands Do to Boost New Car Sales This Year?

Article

What Can Brands Do to Boost New Car Sales This Year?

Reaching a Credit Worthy Audience in the COVID-19 Economy

Article

Reaching a Credit Worthy Audience in the COVID-19 Economy

Zeta Digital Trends – Week of May 11th, 2020

Article

Zeta Digital Trends – Week of May 11th, 2020

Coronavirus Is Hurting the Automotive Industry Beyond Sales

Article

Coronavirus Is Hurting the Automotive Industry Beyond Sales

What Is Semantic Analysis?

Article

What Is Semantic Analysis?

Mobile Will Shape the Customer Experience in Quick-Serve Restaurants

Article

Mobile Will Shape the Customer Experience in Quick-Serve Restaurants

Why Email Authentication Matters and How it Works

Article

Why Email Authentication Matters and How it Works

What Retail Businesses Can Learn From Amazon

Article

What Retail Businesses Can Learn From Amazon

The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

Article

The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

Do Chain Restaurants Need Customer Data?

Article

Do Chain Restaurants Need Customer Data?

Article

Brand Innovators Livecast Series: Women in Marketing

3 Email Campaigns Every Marketer Should Be Running

Article

3 Email Campaigns Every Marketer Should Be Running

FinServ Marketers, It's Time to Dive Into the Digital Evolution

Article

FinServ Marketers, It's Time to Dive Into the Digital Evolution

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

Article

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

How Brands Can Connect With Sports Fans Without Live Sports

Article

How Brands Can Connect With Sports Fans Without Live Sports

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

Article

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

What Does Empowering Women in the Workplace Actually Mean?

Article

What Does Empowering Women in the Workplace Actually Mean?

Zeta Best Practices: 3 Ways To Measure Marketing Results

Article

Zeta Best Practices: 3 Ways To Measure Marketing Results

Marketers, beware! Don't let segmentation drive your personalization strategy

Article

Marketers, beware! Don't let segmentation drive your personalization strategy

The 5 Skills Every CMO Needs to Thrive in Today's Environment

Article

The 5 Skills Every CMO Needs to Thrive in Today's Environment

Understanding the Best Attribution Mix for Continued Growth

Article

Understanding the Best Attribution Mix for Continued Growth

Identity Resolution Enhances Omnichannel Retail Marketing

Article

Identity Resolution Enhances Omnichannel Retail Marketing

A Better Customer Experience Starts With Your Website

Article

A Better Customer Experience Starts With Your Website

What Makes Effective SMS Marketing?

Article

What Makes Effective SMS Marketing?

10 Trends That Will Impact MarTech and The World in 2020

Article

10 Trends That Will Impact MarTech and The World in 2020

What Marketers Must Learn from the Direct-to-Consumer Disruption

Article

What Marketers Must Learn from the Direct-to-Consumer Disruption

Marketing Trends from Direct-to-Consumer Brands

Article

Marketing Trends from Direct-to-Consumer Brands

How to Implement Personalization & Individualization Marketing Strategies

Article

How to Implement Personalization & Individualization Marketing Strategies

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

Article

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

What's hot in retail digital marketing?

Article

What's hot in retail digital marketing?

Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019

Article

Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019

Marketing and Artificial Intelligence: How Marketers Can Get More From AI

Article

Marketing and Artificial Intelligence: How Marketers Can Get More From AI

Customer Loyalty and Data Capture Delivers for Marketers

Article

Customer Loyalty and Data Capture Delivers for Marketers

The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

Article

The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

Listening and Interpreting Customers' Real Time Signals During Peak

Article

Listening and Interpreting Customers' Real Time Signals During Peak

Interview: How to Optimize Your Retail Omnichannel Strategy

Article

Interview: How to Optimize Your Retail Omnichannel Strategy

3 Key Factors in Choosing the Best Enterprise CRM for Your Business

Article

3 Key Factors in Choosing the Best Enterprise CRM for Your Business

Data in Motion: Activating Omnichannel Retail Customer Signals

Article

Data in Motion: Activating Omnichannel Retail Customer Signals

Activating Your Mobile Program By Integrating With Social Media

Article

Activating Your Mobile Program By Integrating With Social Media

Consumers Want to Get 'Personal'... Is AI Filling the Need?

Article

Consumers Want to Get 'Personal'... Is AI Filling the Need?

Building Audience Engagement for Publishers - An Interview with Daniel Ha

Article

Building Audience Engagement for Publishers - An Interview with Daniel Ha

How to Follow a Customer-Centric Acquisition Marketing Approach - An Interview with Eric Presbrey

Article

How to Follow a Customer-Centric Acquisition Marketing Approach - An Interview with Eric Presbrey

Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?

Article

Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?

Thinking about adding App Push to your mobile marketing strategy? Here's What you should know

Article

Thinking about adding App Push to your mobile marketing strategy? Here's What you should know

What makes a good email copy? Characteristics of compelling templates

Article

What makes a good email copy? Characteristics of compelling templates

The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation

Article

The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation

Using Email Campaigns to Win at Lifecycle Marketing (With Examples)

Article

Using Email Campaigns to Win at Lifecycle Marketing (With Examples)

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

Article

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

Emails Reaching Recipients' Spam Folder? Here's How To Avoid It

Article

Emails Reaching Recipients' Spam Folder? Here's How To Avoid It

Omnichannel Personalization for eCommerce - A Modern Approach

Article

Omnichannel Personalization for eCommerce - A Modern Approach

Advanced Omnichannel Personalization for Media Brands

Article

Advanced Omnichannel Personalization for Media Brands

Email Marketing Best Practices - 10 Brands That Did It Right

Article

Email Marketing Best Practices - 10 Brands That Did It Right

Unsubscribes – Learning from Love Lost

Article

Unsubscribes – Learning from Love Lost

User List Segmentation and its Impact on Email Marketing Metrics

Article

User List Segmentation and its Impact on Email Marketing Metrics

4 Key Traits of Successful Marketing Automation Campaigns

Article

4 Key Traits of Successful Marketing Automation Campaigns

The Art of Customer Onboarding using Email Nurturing

Article

The Art of Customer Onboarding using Email Nurturing

Using Video in Email Marketing - Best Practices and Examples

Article

Using Video in Email Marketing - Best Practices and Examples

How AI Brings a Positive Change to Marketing Automation

Article

How AI Brings a Positive Change to Marketing Automation

Load more