Zeta Global

Zeta Global

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Why Using Retina Images in Email Matters for Marketing
Why Using Retina Images in Email Matters for Marketing
Jul 01, 2021
Article
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Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Feb 17, 2021
Case Study
Zeta Global Zeta Global
The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
Aug 08, 2017
Article
Zeta Global Zeta Global
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
Jun 30, 2023
Article
Zeta Global Zeta Global
Opportunity Explorer Video
Opportunity Explorer Video
Jul 15, 2021
Video
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Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Aug 31, 2017
Article
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The Risks of One-Size-Fits-All Marketing During COVID-19
The Risks of One-Size-Fits-All Marketing During COVID-19
Aug 03, 2020
Article
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How Omnichannel Personalization Grows Customer LTV
How Omnichannel Personalization Grows Customer LTV
Feb 08, 2017
Article
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How To Bring Predictive Analytics Into Your Travel Marketing Roadmap
How To Bring Predictive Analytics Into Your Travel Marketing Roadmap
Nov 16, 2016
Article
Zeta Global Zeta Global
Unlock Customer Obsession with Email Marketing
Unlock Customer Obsession with Email Marketing
Jan 03, 2023
Video

Latest Content

Zeta Global Zeta Global
How to Target Back-to-School Shoppers
How to Target Back-to-School Shoppers
Jul 02, 2024
Article
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Turning Insight into Action
Turning Insight into Action
Jun 24, 2024
Article
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Back-to-School 2024: Zeta Data Uncovers Shopping Plans
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
Jun 21, 2024
Article
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CDP vs. Data Warehouse: What's the Difference?
CDP vs. Data Warehouse: What's the Difference?
May 30, 2024
Article
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Zetavation May 2024: Custom AI for Every Marketer
Zetavation May 2024: Custom AI for Every Marketer
May 29, 2024
Article
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Modernizing Your Data Infrastructure with AI
Modernizing Your Data Infrastructure with AI
May 23, 2024
Webinar
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How Zeta AI Elevates Marketers
How Zeta AI Elevates Marketers
May 23, 2024
Video
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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
May 22, 2024
Article
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How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
May 03, 2024
Case Study
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Making Strides Toward a Cookieless Ecosystem
Making Strides Toward a Cookieless Ecosystem
Apr 30, 2024
Article

Articles

347
How to Target Back-to-School Shoppers
How to Target Back-to-School Shoppers
Turning Insight into Action
Turning Insight into Action
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
CDP vs. Data Warehouse: What's the Difference?
CDP vs. Data Warehouse: What's the Difference?
Zetavation May 2024: Custom AI for Every Marketer
Zetavation May 2024: Custom AI for Every Marketer
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Making Strides Toward a Cookieless Ecosystem
Making Strides Toward a Cookieless Ecosystem
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
How to Choose the Right ESP: 6 Differentiators That Matter
How to Choose the Right ESP: 6 Differentiators That Matter
Differences Between CDPs vs. CRMs for Marketers
Differences Between CDPs vs. CRMs for Marketers
Helping Marketers Understand and Navigate a cookieless Ecosystem
Helping Marketers Understand and Navigate a cookieless Ecosystem
Zeta Has Been Certified™ by Great Place To Work®!
Zeta Has Been Certified™ by Great Place To Work®!
Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
Empowering Retail Marketers with AI: The Zeta Advantage
Empowering Retail Marketers with AI: The Zeta Advantage
The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI
The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI
The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
Precision, Personalization, and Predictive Power
Precision, Personalization, and Predictive Power
What Gmail and Yahoo's Inbox Updates Mean for Your Email Program
What Gmail and Yahoo's Inbox Updates Mean for Your Email Program
The Impact of AI on Digital Content and Streaming Platforms
The Impact of AI on Digital Content and Streaming Platforms
7 Marketing Predictions for 2024​
7 Marketing Predictions for 2024​
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Case Studies

19
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Telecom: Using Customer Data to Improve Service and Retention
Telecom: Using Customer Data to Improve Service and Retention
eCommerce: Boosting ROAS by More Than 30%
eCommerce: Boosting ROAS by More Than 30%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Increasing Clicks and Maximizing Conversions
Automotive: Increasing Clicks and Maximizing Conversions
Financial Services: Achieving 6X ROI From a Single Email Campaign
Financial Services: Achieving 6X ROI From a Single Email Campaign
Media: Using Email to Captivate Readers and Attract New Followers
Media: Using Email to Captivate Readers and Attract New Followers
The RealReal Boosts ROAS by 57% by partnering with Zeta
The RealReal Boosts ROAS by 57% by partnering with Zeta
Retail: Delivering a 150% Lift in Click Rates
Retail: Delivering a 150% Lift in Click Rates
Retail: Identifying 3 Million In-Market Customers
Retail: Identifying 3 Million In-Market Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Lifting Email Click Rates by 16% for Leading Insurance Company
Lifting Email Click Rates by 16% for Leading Insurance Company
Zeta Global Helps Online Retailer Increase Open Rates By 29%
Zeta Global Helps Online Retailer Increase Open Rates By 29%

eBooks

7

Infographics

7

Reports

2

Videos

24
How Zeta AI Elevates Marketers
How Zeta AI Elevates Marketers
What's In Store for 2024: Industry Leaders and Influencers Weigh In
What's In Store for 2024: Industry Leaders and Influencers Weigh In
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
"Intuitive and Accessible" Makes Zeta a Perfect Fit for Haggar Clothing
"Intuitive and Accessible" Makes Zeta a Perfect Fit for Haggar Clothing
When Innovation Meets Hydration: Conversation and Cocktails featuring Johnny Drinks
When Innovation Meets Hydration: Conversation and Cocktails featuring Johnny Drinks
Accelerate Growth with Next-Generation Business Intelligence
Accelerate Growth with Next-Generation Business Intelligence
Know Your Customer: How Intelligence Drives Growth in Retail
Know Your Customer: How Intelligence Drives Growth in Retail
Predictions for 2023 - What Will Impact Tomorrow's Marketers?
Predictions for 2023 - What Will Impact Tomorrow's Marketers?
Unlock Customer Obsession with Email Marketing
Unlock Customer Obsession with Email Marketing
Zeta Data & AI Lab Tour
Zeta Data & AI Lab Tour
Zeta Marketing Platform: Audience Explorer Demonstration
Zeta Marketing Platform: Audience Explorer Demonstration
Zeta Marketing Platform: Overview
Zeta Marketing Platform: Overview
FAQ Zeta Data Cloud Video
FAQ Zeta Data Cloud Video
Product Video - Data & Identity Management
Product Video - Data & Identity Management
Product Video - Zeta's Customer Experience
Product Video - Zeta's Customer Experience
Product Video - Zeta's CDP+
Product Video - Zeta's CDP+
Opportunity Explorer Video
Opportunity Explorer Video
Customer Acquisition Video
Customer Acquisition Video
Driving Outcomes through Omnichannel Solutions
Driving Outcomes through Omnichannel Solutions
Data Cloud Video
Data Cloud Video
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Webinars

5

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347
articles
19
case studies
7
ebooks
7
infographics
2
reports
24
videos
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webinars