Zeta Global

Zeta Global

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Why Using Retina Images in Email Matters for Marketing
Article
Why Using Retina Images in Email Matters for Marketing
Zeta Global Zeta Global
The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
Article
The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
Zeta Global Zeta Global
5 Reasons Car Buying Will Continue to Move Online
Infographic
5 Reasons Car Buying Will Continue to Move Online
Zeta Global Zeta Global
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Article
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Zeta Global Zeta Global
Opportunity Explorer Video
Video
Opportunity Explorer Video
Zeta Global Zeta Global
How to Improve the Customer Experience for Car Buyers
Article
How to Improve the Customer Experience for Car Buyers
Zeta Global Zeta Global
The Risks of One-Size-Fits-All Marketing During COVID-19
Article
The Risks of One-Size-Fits-All Marketing During COVID-19
Zeta Global Zeta Global
[Infographic]10 Marketing automation do's and don'ts for your business
Infographic
[Infographic]10 Marketing automation do's and don'ts for your business
Zeta Global Zeta Global
The Art of Customer Onboarding using Email Nurturing
Article
The Art of Customer Onboarding using Email Nurturing
Zeta Global Zeta Global
How Omnichannel Personalization Grows Customer LTV
Article
How Omnichannel Personalization Grows Customer LTV
Zeta Global Zeta Global

Latest Content

Bringing The Promise of Generative AI to Marketers 
Article
Bringing The Promise of Generative AI to Marketers 
Zeta Global Zeta Global
eCommerce CRM Strategy: 8 Benefits
Article
eCommerce CRM Strategy: 8 Benefits
Zeta Global Zeta Global
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
Article
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
Zeta Global Zeta Global
13 Customer Retention Strategies That Work
Article
13 Customer Retention Strategies That Work
Zeta Global Zeta Global
How Replenishment Email Campaigns Increase Customer Engagement
Article
How Replenishment Email Campaigns Increase Customer Engagement
Zeta Global Zeta Global
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
Article
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
Zeta Global Zeta Global
CDP vs. DMP: The 3 Main Differences & What's Right for You
Article
CDP vs. DMP: The 3 Main Differences & What's Right for You
Zeta Global Zeta Global
Impacts of Poor Quality Data on Your Business
Article
Impacts of Poor Quality Data on Your Business
Zeta Global Zeta Global
SMS Marketing Best Practices and Key Tips
Article
SMS Marketing Best Practices and Key Tips
Zeta Global Zeta Global
What is Connected TV (CTV) Advertising?
Article
What is Connected TV (CTV) Advertising?
Zeta Global Zeta Global

Articles

298
Bringing The Promise of Generative AI to Marketers 
Article
Bringing The Promise of Generative AI to Marketers 
eCommerce CRM Strategy: 8 Benefits
Article
eCommerce CRM Strategy: 8 Benefits
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
Article
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
13 Customer Retention Strategies That Work
Article
13 Customer Retention Strategies That Work
How Replenishment Email Campaigns Increase Customer Engagement
Article
How Replenishment Email Campaigns Increase Customer Engagement
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
Article
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
CDP vs. DMP: The 3 Main Differences & What's Right for You
Article
CDP vs. DMP: The 3 Main Differences & What's Right for You
Impacts of Poor Quality Data on Your Business
Article
Impacts of Poor Quality Data on Your Business
SMS Marketing Best Practices and Key Tips
Article
SMS Marketing Best Practices and Key Tips
What is Connected TV (CTV) Advertising?
Article
What is Connected TV (CTV) Advertising?
CRM in Retail: Discussing the Importance
Article
CRM in Retail: Discussing the Importance
Zeta Recognized on Built In's "2023 Best Places to Work" List 
Article
Zeta Recognized on Built In's "2023 Best Places to Work" List 
Marketer's Guide to CDPs
Article
Marketer's Guide to CDPs
A Look into Zeta's Employee Resource Groups
Article
A Look into Zeta's Employee Resource Groups
How a Customer Data Platform Improves Travel Experiences
Article
How a Customer Data Platform Improves Travel Experiences
10 Must-Have Email E-Comm Marketing Campaigns
Article
10 Must-Have Email E-Comm Marketing Campaigns
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
Article
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
Article
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
How CDP can Improve Retail Customers' Experience
Article
How CDP can Improve Retail Customers' Experience
Top 8 CDP Use Cases for the Hospitality Industry
Article
Top 8 CDP Use Cases for the Hospitality Industry
Explore all Arrow right

Case Studies

15
Business Case For Data Usability
Case Study
Business Case For Data Usability
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Case Study
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Telecom: Using Customer Data to Improve Service and Retention
Case Study
Telecom: Using Customer Data to Improve Service and Retention
eCommerce: Boosting ROAS by More Than 30%
Case Study
eCommerce: Boosting ROAS by More Than 30%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Case Study
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Increasing Clicks and Maximizing Conversions
Case Study
Automotive: Increasing Clicks and Maximizing Conversions
Financial Services: Achieving 6X ROI From a Single Email Campaign
Case Study
Financial Services: Achieving 6X ROI From a Single Email Campaign
Media: Using Email to Captivate Readers and Attract New Followers
Case Study
Media: Using Email to Captivate Readers and Attract New Followers
The RealReal Boosts ROAS by 57% by partnering with Zeta
Case Study
The RealReal Boosts ROAS by 57% by partnering with Zeta
Retail: Delivering a 150% Lift in Click Rates
Case Study
Retail: Delivering a 150% Lift in Click Rates
Retail: Identifying 3 Million In-Market Customers
Case Study
Retail: Identifying 3 Million In-Market Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Case Study
Consumer Packaged Goods: Re-Engaging With 100K Customers
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Case Study
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Lifting Email Click Rates by 16% for Leading Insurance Company
Case Study
Lifting Email Click Rates by 16% for Leading Insurance Company
Zeta Global Helps Online Retailer Increase Open Rates By 29%
Case Study
Zeta Global Helps Online Retailer Increase Open Rates By 29%

eBooks

27
Zeta Global Launch Box Product Update
eBook
Zeta Global Launch Box Product Update
Getting the Best CDP Starts with the Right RFP
eBook
Getting the Best CDP Starts with the Right RFP
Zeta Global Launch Box Product Update
eBook
Zeta Global Launch Box Product Update
Holiday Travel Guide 2021
eBook
Holiday Travel Guide 2021
Holiday Retail Guide 2021
eBook
Holiday Retail Guide 2021
The Costly Mistakes Marketers Make with Incrementality Measurement
eBook
The Costly Mistakes Marketers Make with Incrementality Measurement
Why Does Real Growth Always Come Down to New Customer Acquisition?
eBook
Why Does Real Growth Always Come Down to New Customer Acquisition?
How Will Your Brand Handle Marketing in 2021?
eBook
How Will Your Brand Handle Marketing in 2021?
How Credit Issuers Can Get Better at Finding High-Quality Customers
eBook
How Credit Issuers Can Get Better at Finding High-Quality Customers
Rebuilding Retail eBook
eBook
Rebuilding Retail eBook
Rebuilding Travel
eBook
Rebuilding Travel
Accelerating Demand for Quick-Service and Fast- Casual Restaurants
eBook
Accelerating Demand for Quick-Service and Fast- Casual Restaurants
What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World
eBook
What Direct-to-Consumer Brands Can Do to Thrive in a COVID-19 World
Assessing the Impact of Coronavirus on the European Automotive Industry.
eBook
Assessing the Impact of Coronavirus on the European Automotive Industry.
Best Practices for Marketing During the COVID-19 Recession
eBook
Best Practices for Marketing During the COVID-19 Recession
How to Close the Gap Between Your Brand and Your Customers
eBook
How to Close the Gap Between Your Brand and Your Customers
Zeta Holiday Guides for 2020
eBook
Zeta Holiday Guides for 2020
Email Deliverability Best Practices for the Holidays | Zeta Marketing
eBook
Email Deliverability Best Practices for the Holidays | Zeta Marketing
eBook: Best Practices Guide - Navigate Marketing in Uncertain Times
eBook
eBook: Best Practices Guide - Navigate Marketing in Uncertain Times
Email 101: How to Improve Deliverability
eBook
Email 101: How to Improve Deliverability
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Infographics

6

Reports

13

Toolkits

1

Videos

16
Unlock Customer Obsession with Email Marketing
Video
Unlock Customer Obsession with Email Marketing
Zeta Data & AI Lab Tour
Video
Zeta Data & AI Lab Tour
Zeta Marketing Platform: Audience Explorer Demonstration
Video
Zeta Marketing Platform: Audience Explorer Demonstration
Zeta Marketing Platform: Overview
Video
Zeta Marketing Platform: Overview
FAQ Zeta Data Cloud Video
Video
FAQ Zeta Data Cloud Video
Product Video - Data & Identity Management
Video
Product Video - Data & Identity Management
Product Video - Zeta's Customer Experience
Video
Product Video - Zeta's Customer Experience
Product Video - Zeta's CDP+
Video
Product Video - Zeta's CDP+
Opportunity Explorer Video
Video
Opportunity Explorer Video
Customer Acquisition Video
Video
Customer Acquisition Video
Driving Outcomes through Omnichannel Solutions
Video
Driving Outcomes through Omnichannel Solutions
Data Cloud Video
Video
Data Cloud Video
The All Important Battle for Data Control
Video
The All Important Battle for Data Control
Walled Gardens are Here to Stay
Video
Walled Gardens are Here to Stay
The Best Marketer's Will Incorporate AI Into Their Toolbox
Video
The Best Marketer's Will Incorporate AI Into Their Toolbox
Marketers Must Become Technologists
Video
Marketers Must Become Technologists

Webinars

16
Four Elements of a Powerful Data Driven Martech Stack
Webinar
Four Elements of a Powerful Data Driven Martech Stack
Today's Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)
Webinar
Today's Traveler: Marketing with Agility to a Moving Target (Brandweek Session Recap)
Myth Busting the Future of Addressability
Webinar
Myth Busting the Future of Addressability
The Future of Identity with Forrester
Webinar
The Future of Identity with Forrester
The Road Ahead a 2021 Forecast
Webinar
The Road Ahead a 2021 Forecast
Driving Business Outcomes with Website Personalization
Webinar
Driving Business Outcomes with Website Personalization
3 Steps to Maximize Audience Acquisition Webinar
Webinar
3 Steps to Maximize Audience Acquisition Webinar
Acceleration of Analog to Digital
Webinar
Acceleration of Analog to Digital
Connected TV Webinar
Webinar
Connected TV Webinar
How COVID Will Change Marketing Forever Webinar
Webinar
How COVID Will Change Marketing Forever Webinar
Future of Addressability Webinar
Webinar
Future of Addressability Webinar
Trends CMOs Must Prepare for in 2021 and Beyond: A Webinar Recap
Webinar
Trends CMOs Must Prepare for in 2021 and Beyond: A Webinar Recap
Demystify the "Many-Faced" Millennial to Boost Win-Back and Reduce Churn
Webinar
Demystify the "Many-Faced" Millennial to Boost Win-Back and Reduce Churn
Signal Data, Powered By AI: Marketing's Future Needs For Maximum ROI
Webinar
Signal Data, Powered By AI: Marketing's Future Needs For Maximum ROI
Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes
Webinar
Deterministic Measurement and Attribution: What You Need to Know Now to Drive Positive Outcomes
New Zeta Webinar on Deterministic Measurement
Webinar
New Zeta Webinar on Deterministic Measurement

Website Website LinkedIn LinkedIn Twitter Twitter Instagram Instagram
298
articles
15
case studies
27
ebooks
6
infographics
13
reports
1
toolkit
16
videos
16
webinars
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