Zeta Global

When to Use Last-Click Attribution

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When to Use Last-Click Attribution

Introducing: Customer Data Management Plus More - Zeta's CDP+

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Introducing: Customer Data Management Plus More - Zeta's CDP+

Last-Minute Marketing Trends for Black Friday and Cyber Monday

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Last-Minute Marketing Trends for Black Friday and Cyber Monday

Zeta | What Every Marketer Needs to Know About Customer Retention

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Zeta | What Every Marketer Needs to Know About Customer Retention

4 Tips to Boost Marketing ROI During the Holidays

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4 Tips to Boost Marketing ROI During the Holidays

The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry

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The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry

How to Enhance the Customer Experience During the Holidays

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How to Enhance the Customer Experience During the Holidays

The Future of Marketing: Is Addressability Going Away?

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The Future of Marketing: Is Addressability Going Away?

How to Create Innovative Customer Experiences with Zeta Channel Manager

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How to Create Innovative Customer Experiences with Zeta Channel Manager

3 Strategies to Improve Engagement With Your Email Audience

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3 Strategies to Improve Engagement With Your Email Audience

5 Ways Consumer Behavior is Changing in the United States Forever

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5 Ways Consumer Behavior is Changing in the United States Forever

AI-Powered Website Personalization

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AI-Powered Website Personalization

Why CMOs Need Predictive Analytics Now More Than Ever

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Why CMOs Need Predictive Analytics Now More Than Ever

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4 Ways to Boost Mobile Engagement for Your Brand

Incrementality Is the Best Measure of Marketing Effectiveness

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Incrementality Is the Best Measure of Marketing Effectiveness

How AI-Powered Marketing Automation Changed Marketing Forever

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How AI-Powered Marketing Automation Changed Marketing Forever

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Zeta Marketing | How Website Personalization Improves Your Brand

The State of AI-Powered Email Marketing

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The State of AI-Powered Email Marketing

The Risks of One-Size-Fits-All Marketing During COVID-19

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The Risks of One-Size-Fits-All Marketing During COVID-19

What Is the Impact of User List Segmentation on Marketing Metrics?

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What Is the Impact of User List Segmentation on Marketing Metrics?

What Personalized, 1:1 Marketing Across Channels Looks Like

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What Personalized, 1:1 Marketing Across Channels Looks Like

4 Marketing Tips for Travel Brands in 2021

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4 Marketing Tips for Travel Brands in 2021

A Back-to-School Guide for Marketers in the Year of COVID-19

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A Back-to-School Guide for Marketers in the Year of COVID-19

The Cost of the COVID-19 Recession-Zeta Global

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The Cost of the COVID-19 Recession-Zeta Global

5 Easy Hacks to Improve Email Open Rates

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5 Easy Hacks to Improve Email Open Rates

Predicting the Future of Retail Marketing

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Predicting the Future of Retail Marketing

7 Email Subject Line Mistakes to Avoid

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7 Email Subject Line Mistakes to Avoid

Zeta and Mediahub Partner to Bring Clients Best-In-Class Tools to Drive Growth

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Zeta and Mediahub Partner to Bring Clients Best-In-Class Tools to Drive Growth

3 Marketing Trends to Focus on in the Second Half of the Year

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3 Marketing Trends to Focus on in the Second Half of the Year

6 Best Practices for Omnichannel Marketing Success

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6 Best Practices for Omnichannel Marketing Success

Did COVID Kill the Online Travel Agency?

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Did COVID Kill the Online Travel Agency?

Identity Resolution Will Help the Restaurant Industry Recover

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Identity Resolution Will Help the Restaurant Industry Recover

The Importance of Marketing Messaging for Quick-Service Restaurants

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The Importance of Marketing Messaging for Quick-Service Restaurants

What History Says About Cutting Marketing Spend in a Recession

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What History Says About Cutting Marketing Spend in a Recession

The Coronavirus Is Leading to a Permanent Increase in Online Retail

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The Coronavirus Is Leading to a Permanent Increase in Online Retail

The Evolution of Digital Marketing Since the Last Recession

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The Evolution of Digital Marketing Since the Last Recession

How to Improve the Customer Experience for Car Buyers

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How to Improve the Customer Experience for Car Buyers

Extracting Customer Intelligence From 1st-Party Data

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Extracting Customer Intelligence From 1st-Party Data

Zeta Digital Trends Update – Week of June 1st, 2020

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Zeta Digital Trends Update – Week of June 1st, 2020

Connected TV is the New Marketing Goldrush

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Connected TV is the New Marketing Goldrush

How Can You Identify Intent in Car Buyers?

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How Can You Identify Intent in Car Buyers?

Zeta Digital Trends – Week of May 18th, 2020

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Zeta Digital Trends – Week of May 18th, 2020

Why Is ConnectedTV a "Can't- Miss" Marketing Opportunity?

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Why Is ConnectedTV a "Can't- Miss" Marketing Opportunity?

What Can Brands Do to Boost New Car Sales This Year?

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What Can Brands Do to Boost New Car Sales This Year?

Reaching a Credit Worthy Audience in the COVID-19 Economy

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Reaching a Credit Worthy Audience in the COVID-19 Economy

Zeta Digital Trends – Week of May 11th, 2020

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Zeta Digital Trends – Week of May 11th, 2020

Coronavirus Is Hurting the Automotive Industry Beyond Sales

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Coronavirus Is Hurting the Automotive Industry Beyond Sales

What Is Semantic Analysis?

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What Is Semantic Analysis?

Mobile Will Shape the Customer Experience in Quick-Serve Restaurants

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Mobile Will Shape the Customer Experience in Quick-Serve Restaurants

Why Email Authentication Matters and How it Works

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Why Email Authentication Matters and How it Works

What Retail Businesses Can Learn From Amazon

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What Retail Businesses Can Learn From Amazon

The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

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The Acceleration of Analog to Digital: How the Coronavirus Will Change Marketing Forever

Do Chain Restaurants Need Customer Data?

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Do Chain Restaurants Need Customer Data?

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Brand Innovators Livecast Series: Women in Marketing

3 Email Campaigns Every Marketer Should Be Running

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3 Email Campaigns Every Marketer Should Be Running

FinServ Marketers, It's Time to Dive Into the Digital Evolution

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FinServ Marketers, It's Time to Dive Into the Digital Evolution

How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

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How Can Consumer Packaged Goods Brands Support Consumers During These Uncertain Times?

How Brands Can Connect With Sports Fans Without Live Sports

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How Brands Can Connect With Sports Fans Without Live Sports

New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

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New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base

What Does Empowering Women in the Workplace Actually Mean?

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What Does Empowering Women in the Workplace Actually Mean?

Zeta Best Practices: 3 Ways To Measure Marketing Results

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Zeta Best Practices: 3 Ways To Measure Marketing Results

Marketers, beware! Don't let segmentation drive your personalization strategy

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Marketers, beware! Don't let segmentation drive your personalization strategy

The 5 Skills Every CMO Needs to Thrive in Today's Environment

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The 5 Skills Every CMO Needs to Thrive in Today's Environment

Understanding the Best Attribution Mix for Continued Growth

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Understanding the Best Attribution Mix for Continued Growth

Identity Resolution Enhances Omnichannel Retail Marketing

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Identity Resolution Enhances Omnichannel Retail Marketing

A Better Customer Experience Starts With Your Website

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A Better Customer Experience Starts With Your Website

What Makes Effective SMS Marketing?

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What Makes Effective SMS Marketing?

10 Trends That Will Impact MarTech and The World in 2020

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10 Trends That Will Impact MarTech and The World in 2020

What Marketers Must Learn from the Direct-to-Consumer Disruption

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What Marketers Must Learn from the Direct-to-Consumer Disruption

Marketing Trends from Direct-to-Consumer Brands

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Marketing Trends from Direct-to-Consumer Brands

How to Implement Personalization & Individualization Marketing Strategies

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How to Implement Personalization & Individualization Marketing Strategies

How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

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How to Activate High-Value Customers Leveraging Natural Language Processing and Machine Learning

What's hot in retail digital marketing?

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What's hot in retail digital marketing?

Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019

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Beyond Retail: Turning Customer Data into Actionable Campaigns in 2019

Marketing and Artificial Intelligence: How Marketers Can Get More From AI

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Marketing and Artificial Intelligence: How Marketers Can Get More From AI

Customer Loyalty and Data Capture Delivers for Marketers

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Customer Loyalty and Data Capture Delivers for Marketers

The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

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The Future of Customer Experiences, the Technologies They Love, and Where Marketers Need to Be in 2019

Listening and Interpreting Customers' Real Time Signals During Peak

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Listening and Interpreting Customers' Real Time Signals During Peak

Interview: How to Optimize Your Retail Omnichannel Strategy

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Interview: How to Optimize Your Retail Omnichannel Strategy

3 Key Factors in Choosing the Best Enterprise CRM for Your Business

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3 Key Factors in Choosing the Best Enterprise CRM for Your Business

Data in Motion: Activating Omnichannel Retail Customer Signals

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Data in Motion: Activating Omnichannel Retail Customer Signals

Activating Your Mobile Program By Integrating With Social Media

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Activating Your Mobile Program By Integrating With Social Media

Consumers Want to Get 'Personal'... Is AI Filling the Need?

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Consumers Want to Get 'Personal'... Is AI Filling the Need?

Building Audience Engagement for Publishers - An Interview with Daniel Ha

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Building Audience Engagement for Publishers - An Interview with Daniel Ha

How to Follow a Customer-Centric Acquisition Marketing Approach - An Interview with Eric Presbrey

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How to Follow a Customer-Centric Acquisition Marketing Approach - An Interview with Eric Presbrey

Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?

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Are Misaligned Priorities and Organizational Silos Blocking Your Customer-Focused Marketing Strategies?

Thinking about adding App Push to your mobile marketing strategy? Here's What you should know

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Thinking about adding App Push to your mobile marketing strategy? Here's What you should know

What makes a good email copy? Characteristics of compelling templates

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What makes a good email copy? Characteristics of compelling templates

The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation

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The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation

Using Email Campaigns to Win at Lifecycle Marketing (With Examples)

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Using Email Campaigns to Win at Lifecycle Marketing (With Examples)

How to Use Data Backed Marketing Automation to Earn Customer Loyalty

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How to Use Data Backed Marketing Automation to Earn Customer Loyalty

Emails Reaching Recipients' Spam Folder? Here's How To Avoid It

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Emails Reaching Recipients' Spam Folder? Here's How To Avoid It

Omnichannel Personalization for eCommerce - A Modern Approach

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Omnichannel Personalization for eCommerce - A Modern Approach

Advanced Omnichannel Personalization for Media Brands

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Advanced Omnichannel Personalization for Media Brands

Email Marketing Best Practices - 10 Brands That Did It Right

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Email Marketing Best Practices - 10 Brands That Did It Right

Unsubscribes – Learning from Love Lost

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Unsubscribes – Learning from Love Lost

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