New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard.
We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results.
But marketing doesn’t have to be a mystery.
We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.
Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever before. Its out-of-the-box capabilities let you tailor each user’s experience for every customer-facing role. Insightly is easy to use, quick to set up, highly customizable, and offers fast time to value at a low total cost of ownership. Join more than 1.5 million users who are already building better customer relationships.
In July 2024, Insightly was acquired by Unbounce and is now part of Unbounce’s go-to-market solutions—empowering GTM teams to capture, convert, and cultivate customers even faster.
HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms working with influencers.
HypeAuditor has developed a comprehensive set of tools to discover and compare influencers on Instagram and YouTube, verify the authenticity of their accounts, and track the results of influencer marketing campaigns. All services are based on AI algorithms. That enables the identification of behavioral patterns on the basis of which the algorithm draws conclusions. HypeAuditor's
Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.
***ICONTACT INCLUDES***:
DRAG AND DROP EDITING
Our modern and intuitive interface simplifies message creation
LIST MANAGEMENT
All the tools you need to manage a growing and
With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry's only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the
Partner Relationship Mgmt...
Through-Channel Marketing
+ 3 more
Sales Tools, Partner Ecosystem Platforms, and Partnerships Management
Influencer Marketing tool used by businesses to find and vet influencers of all sizes. We typically see our users do anything from micro-influencer marketing to celebrity influencer marketing.
Predictive Lead Scoring is able to accurately predict which prospects are most likely to turn into great customers. Infer models the historical data sitting in the CRM system, as well as thousands of external signals mined from the web.
InfiniGrow is an AI-driven marketing planning optimization platform that helps B2B SaaS marketing teams uncover the business impact of any marketing activity and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels.
In today's agile marketing landscape, you need to understand where/when/how to invest your marketing budget in a way that will achieve your KPIs. To build, analyze and optimize your budget, you need to account for lots of parameters
Influ2 is the first high-resolution ABM platform that boosts your sales development productivity with person-based advertising. Influ2 delivers ads to every decision-maker from your targeted accounts and tracks engagement of each person, who sees an ad or clicks on it.
Person-based advertising allows you to capture person-based buying intent signals at an early stage of the consumer journey and use these signals to reach out to the right people at the right time. Sales and marketing teams, who
Marketing Account Intelligence, Account-Based Advertising, Account Data Management, Account-Based Data, Digital Advertising Tech, Social Media Advertising, Display Advertising, Marketing, and Account-Based Execution
INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host of industry-leading solutions designed to help B2B organizations drive qualified interest. We employ a holistic, omni-channel approach, which empowers us to identify, qualify, and produce actionable engagement. Supported by the latest innovations in digital marketing, we generate leads by strategically promoting content through innovative social, programmatic, mobile, and direct outreach campaigns.
We leverage INFUSEmedia’s advanced content marketing engine, data-driven demand generation tactics, and extensive database of B2B decision makers in 24 verticals to reach target audiences with precision and scale. Our proprietary demand generation solutions include content marketing, ABM, intent-driven marketing, brand amplification, event promotion, and lead flow dashboard. All solutions are strategically implemented and continuously optimized to ensure full-funnel results and maximum ROI.
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