Join Paulina Giusti and Robin Clark, Senior Manager of Trade Shows and Event Marketing at Cvent, as they delve into sales enablement and engagement, highlighting the symbiotic relationship between marketing and sales.

Robin gives an insider look at how detailed tracking of the attendee experience at Cvent CONNECT - encompassing session engagement, survey feedback, and appointments - equips sales reps with the narratives they need for follow-up that resonates.

We discuss setting clear, actionable goals for different business lines and ensuring team members are aware and fully understand their targets in a post-pandemic landscape with steady growth.

Tune in to understand how important it is for sales and client service teams to be armed with the right information pre-registration and throughout the promotion to capably field questions and nudge early registrations.