Trust is at the core of most relationships, both personal and professional. For nearly 300 B2B senior executives in business and IT, their top sources of truth are tech providers, professional services firms, and systems integrators, according to a recent survey by the Information Technology Services Marketing Association (ITSMA).

The survey and subsequent report, co-sponsored by Adobe and SAP, examines new and changing business priorities in light of the COVID-19 pandemic, as well as executives' preferred methods of engagement. Surveyed companies reside in the United States and Europe, do business in seven major industries, and, for the majority, have revenue exceeding $1 billion.