For Outstanding Buyer Experiences, Think Big but Start Small
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7 min read
For Outstanding Buyer Experiences, Think Big but Start Small
MarketingProfs MarketingProfs

Recently, I had a virtual launch party for my book, and amid cocktails and digital mingling we hosted a concert with Michael Franti. As everyone swayed at home to his set, one of his songs really stood out to me. "Start Small Think Big" is my new theme song-and here's why.

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