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A day in the life of... Latane Conant, CMO of ABM orchestration platform 6sense
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About this creator

Chief Market Officer of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers ready to buy.

Sales, accounting, and consulting are not your typical CMO background, but I’m not your typical CMO. I thrive on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is my perfect “typical day at the office.”

I’m honored to be a part of 6sense, a leading AI-powered account based marketing platform. As a “recovering software sales woman” I’ve always been keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. At 6sense, I get to help sales and marketing leaders increase revenue by tapping into the power of predictive intelligence to uncover buyers who are ready to buy.

Wondering which accounts to target with your marketing investments? Want better engagement from your ABM programs? Tired of of “leads” that never materialize in deals? Having trouble scaling ABM?

Start by asking yourself do you have the right approach to account selection? Is your technology supporting your efforts? Are you getting into deals early enough? Next reach out to us at 6sense. We will help you consolidate marketing technology into one seamless ABM platform, leverage predictive analytics to target buyers ready to by, and get you into sales cycles 54% earlier for better engagement and win rates.

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