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5 Reasons Why Your Marketing Campaigns Aren't Working | Zymplify
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Your marketing department is all abuzz with excitement to launch the campaign that they have planned, strategised, and worked endless hours on, only to find that it is not performing as well as they have hoped.
Each segment of your market has different needs and wants, so for a successful campaign you need to target them accordingly. The varying stages of the buyer's journey also play an important role in planning and creating specific marketing content to effectively move them forward in the sales funnel.
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