Posted Sep 1, 2025
•
3 min read
What Is an Intent Qualified Lead (IQL)?
The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. But here's the...
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice by AudiencePlus, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Zymplify Limited
Featured by Map & Fire
