The Great Gate Debate. Should we gate our content to collect leads, but sacrifice the experience? Should we ungate our content and prioritize the experience, but sacrifice the leads? In December, The Juice dropped The State of Gated vs. Ungated Report to analyze over 300k pieces on the platform to answer the question: Is premium gated content really the most engaging content? We're amazed by the response that the report has received and decided to take the conversation one step further.