Modern Day Marketer: Overcoming the Commodification of Content in B2B with Ryan Law of Animalz
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Brett McGrath Claimed Brett McGrath
Posted Aug 5, 2022 2 min read
Modern Day Marketer: Overcoming the Commodification of Content in B2B with Ryan Law of Animalz
The Juice Claimed The Juice

Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today's topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn't necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization.

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