PlanetArt is a house of ecommerce brands with various websites and mobile applications. They offer personalized gifting, custom photo printing, and other products and services to help customers preserve life's important moments.

Ryan Hubbard, Senior Business Intelligence Analyst at PlanetArt, has been using Supermetrics to fuel their media mix modeling (MMM) to optimize marketing spend and increase return on investment (ROI) across its diverse brands.