Conversions API: How marketers can improve ad results and adapt to privacy changes
Associated with
10 min read
Conversions API: How marketers can improve ad results and adapt to privacy changes

With third-party cookies declining due to privacy rules and ad blockers, marketers face the challenge of maintaining effective targeting and performance.  Enter Conversions APIs (CAPIs). They let you upload your first-party data straight to ad platforms, ensuring accurate targeting and on-platform attribution. With improved signal quality, ad platforms can optimize their algorithms, leading to better

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock