HOW TO BE WORLD-CLASS IN MARKETING – INTERVIEW WITH KYLE LACY POINT OF VIEW SHOW EP 34
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Posted Mar 29, 2021 6 min read
HOW TO BE WORLD-CLASS IN MARKETING – INTERVIEW WITH KYLE LACY POINT OF VIEW SHOW EP 34

Here are the key chapters of our podcast

0:00 – Intro
3:05 – Lessonly during COVID-19 situation regarding the remote training industry
4:30 – The fundamentals in becoming world-class in marketing
4:55 – Why being irrational is a good thing as a marketer
5:20 – Displaying empathy as a marketer
5:48 – Storytelling
7:00 – The process of becoming world-class as a marketer
8:53 – B2B and B2C convergence in marketing – Product led growth
11:19 – Post-COVID era sales-led approach will dominate?
13:24 – How CMOs handle stressful situations
15:50 – Advice to other CMOs on reframing marketing and sales problem
17:45 – Marketing has to be fun

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