Most engaged

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The State of Gated vs Ungated Content
Oct 08, 2024
Report
Demandwell Demandwell
How Lessonly Sources 40% Of Their Revenue With Organic
Jul 22, 2021
Case Study
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Sep 09, 2024
Report
Modern Day Marketer: Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish
Sep 01, 2023
Podcast Episode
Top Takeaways From High Alpha's 2022 Marketing Flight School
Apr 05, 2022
Article
Should SDRs Report to Sales or Marketing? Fireside Chat with Kyle Lacy and Nicolas Vandenberghe
May 04, 2022
Video
Long Live Direct Mail. How to Use Direct Mail to Close Big Deals - Hippovideo.io
Oct 06, 2020
Podcast Episode
Your Guide to Offline Marketing Automation
Oct 13, 2021
Article
How To Build a Revenue-First Marketing Org (with Kyle Lacy, CMO, Lessonly)
Mar 24, 2023
Podcast Episode
‎The Anonymous Marketer: How to transition your marketing team to a revenue organization with Kyle Lacy on Apple Podcasts
Mar 15, 2023
Podcast Episode

Latest Content

How to Build Your Brand & Pipeline at the Same Time with Kyle Lacy (CMO, Jellyfish)
Nov 27, 2024
Podcast Episode
How to Build Your Brand & Pipeline at the Same Time w/Kyle Lacy (CMO, Jellyfish)
Nov 27, 2024
Podcast Episode
How to Build Your Brand & Pipeline at the Same Time
Nov 27, 2024
Podcast Episode
🧃
The State of Gated vs Ungated Content
Oct 08, 2024
Report
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Sep 09, 2024
Report
Scaling with Success: The Critical Role of Product Marketing in Growth
Aug 28, 2024
Podcast Episode
How to write stories your sales team will actually use
Aug 27, 2024
Podcast Episode
Fear Journey: I am a failure
Aug 24, 2024
Podcast Episode
Fear Journey: I am at peace with Joe Staples
Aug 24, 2024
Podcast Episode
Fear Journey: I am intentional with Stewart Ramsey
Aug 24, 2024
Podcast Episode
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The majority of my time is spent as husband to a beautiful wife and father to two little boys and a dog. Other fun facts: I love the color grey. I hate onions. I believe marketing should be responsible for generating revenue. I have an unhealthy obsession with my weighted blanket. B2B should copy B2C whenever possible. I have an abnormally large appetite for all things military history. I love the challenges of scaling revenue at high-growth, venture backed software companies.

Chief Marketing Officer
I serve the marketing team at Lessonly, a training and enablement software company based in Indianapolis, IN. The team consists of amazing designers, growth marketers, customer marketers, field marketers and inbound/outbound sales reps. I apply the lessons learned while working at a venture capital firm, an IPO, an acquisition by one of the largest software companies in the world to drive revenue at Lessonly.

Published Author
I'm the author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries.

Marketing and Digital Trends Speaker
I've spent the last eight years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management.

Other
I've also been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.

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case studies
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podcast episodes
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reports
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webinars