Associated with
5 min read
"Be relevant": Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes
Ben shares how he tackled the challenge of measuring buyer intent across a multi-product offering. Learn how to navigate lead scoring in a multi-product world, and uncover unique data points to help you sell and market to your target audience better.
Other content from
Ortto
![Introduction to activities in Ortto [video]](https://main-app-production-public.s3.amazonaws.com/j9pd877r2uhi55kam7xv45firil5 "Introduction to activities in Ortto [video]")
Featured by Salesforce
