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Twice as nice: Guide to double opt-in for email marketing
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Structured vs. unstructured data: What marketers need to know
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Sales-qualified leads (SQL): What they are and how they're identified
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Smart start: Beginner's guide to SMS deliverability
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Myth-busting: You don't need to panic about email open tracking on Gmail. Here's why
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What is a CDP? Customer data platforms explained
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he constant student: 14 marketing websites worth bookmarking
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How to build metric a report with a goal in Ortto [video]
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Step-by-step: A data-driven approach to conversion rate optimization (CRO)
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Listen in: The role of customer feedback in shaping SaaS product roadmaps
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Shoott recovers abandoned carts and recaptures lost customers with Ortto's intuitive journey builder
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