This article comes from Celine Grey's insightful talk, 'Tactical leadership enablement to drive sales execution', at our 2023 London Sales Enablement Summit, check out her full presentation here. If you're a sales enablement professional, you've likely seen this frustrating cycle play out time and again: A top-performing salesperson gets promoted into a sales management role with high expectations...but they're given very little actual training or support for this major leadership transition they're undertaking.In my 25 years in sales roles, I've seen this countless times. It's easy to just assume that because they were a sales rockstar, they'll naturally be able to lead and develop a high-performing sales team. Well, it's not that simple, is it? The skills that made someone an exceptional individual seller don't automatically translate into being an amazing coach and leader of others.This is where tactical leadership enablement comes in. It bridges the gap between the great conceptual training many sales managers receive and their ability to effectively implement those concepts day-to-day while juggling a million priorities. Tactical enablement gives leaders specific actions to drive outcomes in a contextual way for their team's situation. Are they building a brand new team? Taking over an existing but underperforming one? Or managing a stellar group in high-growth mode? Each scenario requires tailored strategies for the leader to be successful.