040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
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David Ly Khim David Ly Khim
Allie Decker Allie Decker
Karissa Barcelo Karissa Barcelo
Posted Dec 1, 2021 11 min read
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)

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Use journalism skills in marketing
Create content with tangible takeaways
Balance analytics with other measures
Cultivate content from the whole company
Rethink gated content and the traditional SaaS funnel
Use passive CTAs