Chelsea Castle

Chelsea Castle

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AudiencePlus Claimed AudiencePlus
The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content
The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content
Nov 30, 2021
eBook
RevGenius Claimed RevGenius
Watch the Recap : Content Marketing Trends 2024
Watch the Recap : Content Marketing Trends 2024
Sep 09, 2025
Webinar
AudiencePlus Claimed AudiencePlus
🧃
3 Modern Day Marketing Ways to Build for Quality Over Quantity | The Juice
3 Modern Day Marketing Ways to Build for Quality Over Quantity | The Juice
May 19, 2022
Article
RevGenius Claimed RevGenius
Watch the Recap : 5 Strategies to Build Your Personal Brand with AI
Watch the Recap : 5 Strategies to Build Your Personal Brand with AI
Jun 20, 2024
Webinar
AudiencePlus Claimed AudiencePlus
Taking a Quality First Approach with Your B2B Content
Taking a Quality First Approach with Your B2B Content
Dec 14, 2021
Article
Chili Piper Chili Piper
How Butterfly Network Uses Group Demos to Convert Unqualified Leads
How Butterfly Network Uses Group Demos to Convert Unqualified Leads
Jul 04, 2022
Case Study
Omniscient Digital Omniscient Digital
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Dec 01, 2021
Podcast Episode
Lavender Lavender
9 Common Sales Email Mistakes and Lessons
9 Common Sales Email Mistakes and Lessons
Apr 21, 2023
Article
Chili Piper Chili Piper
Handoff With Their Heads
Handoff With Their Heads
Oct 25, 2021
eBook
AudiencePlus Claimed AudiencePlus
Business to Human: serving your audience through content
Unlocked
Business to Human: serving your audience through content
Mar 14, 2023
Podcast Episode

Latest Content

RevGenius Claimed RevGenius
Watch the Recap : Content Marketing Trends 2024
Watch the Recap : Content Marketing Trends 2024
Sep 09, 2025
Webinar
Share Your Genius Claimed Share Your Genius
How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close
How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close
Sep 04, 2025
Podcast Episode
Lavender Lavender
6: The Clarification
6: The Clarification
Mar 01, 2025
Article
Lavender Lavender
5: Thoughtful Bump
5: Thoughtful Bump
Mar 01, 2025
Article
Lavender Lavender
3: Vanilla Ice Cream
3: Vanilla Ice Cream
Mar 01, 2025
Article
Lavender Lavender
4: Neutral Insights
4: Neutral Insights
Mar 01, 2025
Article
Lavender Lavender
8: The Breakup
8: The Breakup
Mar 01, 2025
Article
Lavender Lavender
10: The Video
10: The Video
Mar 01, 2025
Article
Lavender Lavender
11: The DM
11: The DM
Mar 01, 2025
Article
Lavender Lavender
9: The Competitor
9: The Competitor
Mar 01, 2025
Article

Articles

70
7: The Well-Researched Referral
Article
7: The Well-Researched Referral
9: The Competitor
Article
9: The Competitor
Breaking Down Email Frameworks vs. Templates
Article
Breaking Down Email Frameworks vs. Templates
1: The Mouse Trap
Article
1: The Mouse Trap
2: The Mouse Trap + Context
Article
2: The Mouse Trap + Context
13: Toe Dip
Article
13: Toe Dip
11: The DM
Article
11: The DM
4: Neutral Insights
Article
4: Neutral Insights
5: Thoughtful Bump
Article
5: Thoughtful Bump
3: Vanilla Ice Cream
Article
3: Vanilla Ice Cream
6: The Clarification
Article
6: The Clarification
8: The Breakup
Article
8: The Breakup
10: The Video
Article
10: The Video
12: The Founder Card
Article
12: The Founder Card
Top 4 Content Marketing Trends for 2024
Article
Top 4 Content Marketing Trends for 2024
Lavender's Secret Sauce for Onboarding New SDRs
Article
Lavender's Secret Sauce for Onboarding New SDRs
9 Common Sales Email Mistakes and Lessons
Article
9 Common Sales Email Mistakes and Lessons
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
Article
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
A Personalization Framework For When You Have No Info
Article
A Personalization Framework For When You Have No Info
How to Use ChatGPT for Sales Emails
Article
How to Use ChatGPT for Sales Emails
Explore all Arrow right

Case Studies

2

eBooks

4

Infographics

1

Podcast Episodes

12
How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close
Podcast Episode
How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close
Growth Through Trust: Lessons from Lavender
Podcast Episode
Growth Through Trust: Lessons from Lavender
148 - How To Make B2B Content NOT Boring, With Lavender Marketing Team
Podcast Episode
148 - How To Make B2B Content NOT Boring, With Lavender Marketing Team
Business to Human: serving your audience through content
Unlocked
Podcast Episode
Business to Human: serving your audience through content
Journalism & Content Marketing
Podcast Episode
Journalism & Content Marketing
Using "Dead" Channels to Deliver Massive Opportunities with Jesse Williams - Chili Piper
Podcast Episode
Using "Dead" Channels to Deliver Massive Opportunities with Jesse Williams - Chili Piper
How Drift Started a Movement to Achieve Hypergrowth with Dave Gerhardt
Podcast Episode
How Drift Started a Movement to Achieve Hypergrowth with Dave Gerhardt
The Secret to Hiring Talented Marketers and Going Viral on LinkedIn - Chili Piper
Podcast Episode
The Secret to Hiring Talented Marketers and Going Viral on LinkedIn - Chili Piper
How Lucidchart Grew to 14 Million Users with Tyler Bench
Podcast Episode
How Lucidchart Grew to 14 Million Users with Tyler Bench
How Chili Piper Make Content... and their unique approach to B2B podcasting | Episode #004
Podcast Episode
How Chili Piper Make Content... and their unique approach to B2B podcasting | Episode #004
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Podcast Episode
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
3C Podcast Episode: Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper
Podcast Episode
3C Podcast Episode: Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper

Toolkits

1

Videos

12
WHY it's Better to Write Emails Like a 10-Year Old
Video
WHY it's Better to Write Emails Like a 10-Year Old
B2B Marketing Emails SUCK! (Here's How to Fix Them)
Video
B2B Marketing Emails SUCK! (Here's How to Fix Them)
How to create impact while inheriting a marketing program with Chelsea Castle @ Close
Video
How to create impact while inheriting a marketing program with Chelsea Castle @ Close
The importance of empowerment in customer success with Aaron Thompson from SuccessHACKER
Video
The importance of empowerment in customer success with Aaron Thompson from SuccessHACKER
Why customer success is the learning engine of an organization with Kellie Capote from Gainsight
Video
Why customer success is the learning engine of an organization with Kellie Capote from Gainsight
Why Customer Success is a Continuous Sales Motion with Rav Dhaliwal from Crane Venture Partners
Video
Why Customer Success is a Continuous Sales Motion with Rav Dhaliwal from Crane Venture Partners
The importance of empowerment in customer success with Aaron Thompson from SuccessHACKER
Video
The importance of empowerment in customer success with Aaron Thompson from SuccessHACKER
Why customer success is the learning engine of an organization with Kellie Capote from Gainsight
Video
Why customer success is the learning engine of an organization with Kellie Capote from Gainsight
Why Customer Success is a Continuous Sales Motion with Rav Dhaliwal from Crane Venture Partners
Video
Why Customer Success is a Continuous Sales Motion with Rav Dhaliwal from Crane Venture Partners
An Unconventional Path to Customer Success with Jennifer Cramer, VP of CS at Planhat
Video
An Unconventional Path to Customer Success with Jennifer Cramer, VP of CS at Planhat
How To Be Customer Obsessed from Ziv Peled, AppsFlyer
Video
How To Be Customer Obsessed from Ziv Peled, AppsFlyer
Advice for Aspiring Customer Success Leaders from Megan Bowen at Refine Labs
Video
Advice for Aspiring Customer Success Leaders from Megan Bowen at Refine Labs

Webinars

2

Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

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70
articles
2
case studies
4
ebooks
1
infographic
12
podcast episodes
1
toolkit
12
videos
2
webinars