Chelsea Castle
Chelsea Castle Claimed

Chelsea Castle

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Content @ Lavender

Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

Most engaged

The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content
eBook
The Juice Claimed The Juice
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Content Marketing Trends 2024
Future Event
RevGenius Claimed RevGenius
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3 Modern Day Marketing Ways to Build for Quality Over Quantity  | The Juice
Article
The Juice Claimed The Juice
Taking a Quality First Approach with Your B2B Content
Article
The Juice Claimed The Juice
How Butterfly Network Uses Group Demos to Convert Unqualified Leads
Case Study
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Podcast Episode
Handoff With Their Heads
eBook
Business to Human: serving your audience through content
Podcast Episode
The Juice Claimed The Juice
Growing in Customer Success with Jay Nathan, CCO of Higher Logic
Article
How Ahrefs Grew to $40m+ ARR by Ditching Conventional Marketing
Article

Latest Content

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Content Marketing Trends 2024
Future Event
RevGenius Claimed RevGenius
148 - How To Make B2B Content NOT Boring, With Lavender Marketing Team
Podcast Episode
Conquer Conferences: Lavender's Ultimate Event Playbook
Toolkit
Chili Piper - Handoff Solution Brief
eBook
Free Ebook - Handoff With Their Heads - Chili Piper
eBook
Business to Human: serving your audience through content
Podcast Episode
The Juice Claimed The Juice
Journalism & Content Marketing
Podcast Episode
Ten Speed Claimed Ten Speed
The importance of empowerment in customer success with Aaron Thompson from SuccessHACKER
Video
Why customer success is the learning engine of an organization with Kellie Capote from Gainsight
Video
Why Customer Success is a Continuous Sales Motion with Rav Dhaliwal from Crane Venture Partners
Video
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Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

49
articles
2
case studies
4
ebooks
1
future event
1
infographic
10
podcast episodes
1
toolkit
9
videos