Chelsea Castle
Content @ Lavender

Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

Most engaged

The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content
Nov 30, 2021
eBook
🧃
Top 4 Content Marketing Trends for 2024
Nov 15, 2024
Video
Watch the Recap : Content Marketing Trends 2024
Dec 09, 2024
Webinar
🧃
3 Modern Day Marketing Ways to Build for Quality Over Quantity  | The Juice
May 19, 2022
Article
Watch the Recap : 5 Strategies to Build Your Personal Brand with AI
Jun 20, 2024
Webinar
Taking a Quality First Approach with Your B2B Content
Dec 14, 2021
Article
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Dec 01, 2021
Podcast Episode
How Butterfly Network Uses Group Demos to Convert Unqualified Leads
Jul 04, 2022
Case Study
Handoff With Their Heads
Oct 25, 2021
eBook
9 Common Sales Email Mistakes and Lessons
Apr 21, 2023
Article

Latest Content

Watch the Recap : Content Marketing Trends 2024
Dec 09, 2024
Webinar
🧃
Top 4 Content Marketing Trends for 2024
Nov 15, 2024
Video
Watch the Recap : 5 Strategies to Build Your Personal Brand with AI
Jun 20, 2024
Webinar
Growth Through Trust: Lessons from Lavender
Apr 17, 2024
Podcast Episode
148 - How To Make B2B Content NOT Boring, With Lavender Marketing Team
Oct 12, 2023
Podcast Episode
Conquer Conferences: Lavender's Ultimate Event Playbook
Sep 21, 2023
Toolkit
Lavender's Secret Sauce for Onboarding New SDRs
Sep 01, 2023
Article
9 Common Sales Email Mistakes and Lessons
Apr 21, 2023
Article
UPDATED: The Ultimate Compilation of Lavender Sales Email Frameworks
Apr 07, 2023
Article
Chili Piper - Handoff Solution Brief
Apr 06, 2023
eBook
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Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.

Follow for insights and musings about B2B, marketing, and organizational practices.

55
articles
2
case studies
4
ebooks
1
infographic
11
podcast episodes
1
toolkit
10
videos
2
webinars