61% of organizations employ some type of sales enablement program, according to Mindtickle. However, only 34.4% of sales teams feel their sales enablement meets their expectations, indicating many don't use sales enablement best practices, or the industry standards are falling short. When well-equipped with the right sales enablement, sellers can prepare for a discussion with a buyer in under 15 minutes.  But, this ability requires a messaging framework with a clear value statement. It requires a firm grasp of sales enablement best practices. If you're going to build that framework, you need to embed some basic principles and best practices