In the era of AI, are website metrics now vanity metrics? Is content still king? The digital marketing funnel has flipped on its head. Marketers are seeing organic traffic drop and many anticipate a 50% reduction in organic traffic by 2028. ChatGPT search grew 3.7x within six months-and the days of relying on Google search are over. Join guest speakers Sumo Logic Director of Content Marketing and Integrated Campaign Strategy, Zoe Hawkins, and IDC Senior Research Director, James McCormick. They will talk to Siteimprove Head of Strategy, Jeff Coyle, in an exclusive session about best practices to optimize for AI.