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Modern Day Marketer: Steps We can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic
Feb 24, 2023
Podcast Episode
How to establish your content mission (with Zoe Hawkins and Sara Stella Lattanzio)
Nov 24, 2023
Podcast Episode
Editorial Debt: How to Safely Clean Up Your Content
Aug 10, 2023
Webinar
Optimizing Content: Addressing Editorial Debt and Enhancing Audience Engagement
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Video
Thinking About Working With a SaaS Content Agency? What You Should Know [+ Tips From In-House Marketing Leaders]
Apr 20, 2023
Article

Latest Content

How your #brandidentity and affinity is tied to great #content (with Zoe Hawkins)
Jan 20, 2024
Video
How to establish your content mission (with Zoe Hawkins and Sara Stella Lattanzio)
Nov 24, 2023
Podcast Episode
Level Up Your B2B Content Optimization Strategy
Nov 01, 2023
Podcast Episode
Optimizing Content: Addressing Editorial Debt and Enhancing Audience Engagement
Aug 10, 2023
Video
Editorial Debt: How to Safely Clean Up Your Content
Aug 10, 2023
Webinar
Thinking About Working With a SaaS Content Agency? What You Should Know [+ Tips From In-House Marketing Leaders]
Apr 20, 2023
Article
Modern Day Marketer: Steps We can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic
Feb 24, 2023
Podcast Episode
1

I'm a passionate, strategic content marketer with a flair for product marketing. I love to dive into all things messaging and positioning, research content trends, interview customers and write killer case studies, brainstorm blogs, map out editorial calendars, improve SEM and SEO strategies, build successful email campaigns, and tie together organic and paid approaches. Collaboration is vital for me - I often say that while I have great ideas, they're always made better once they bounce off of someone else.

Beyond my work, I speak at events and conferences on content marketing, multicultural communication, and women in tech. I grew up in NYC, got my bachelor's and master's in the Netherlands, and then ended up in South Africa for almost a decade before moving back to the US, this time to Phoenix AZ. Living all over the world has helped me understand a range of personalities and cultures, have casual competency in a variety of languages, and also completely ruined my accent - although I'm told it sounds cool.

I'm also married to a software developer and raising our incredible Kindergartener, regularly cuddled by two cats.

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