Write To the Customer, Not About the Customer
Associated with
Pascal van Opzeeland Pascal van Opzeeland
4 min read
Write To the Customer, Not About the Customer

Every company claims to be customer-centric. But when I look at the average company's communication through my copywriter glasses, I find few who make the cut.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock
Featured by Salesforce
2023 Gartner Magic Quadrant
Report