Associated with
Joana de Quintanilha
Posted Feb 17, 2021
•
8 min read
We Need To Shift How We Think About Emotion And Journeys
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Emotion Is The Key To Benchmarking Journeys We know customer journeys matter. We know emotion matters. It's time to bring these two together and use journeys to design for the full scope of emotion. To know what good looks like - and to benchmark customer journeys - we need to understand how to design for [...]
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