The core idea of analytics is - what cannot be measured cannot be managed.
To manage your growth marketing strategy, you need to measure user engagement using analytics. But what metrics should you measure, and how do you use those insights to improve your growth strategies?

We brought Ms. Pooja Ravishankar, Category Marketing Head of Big Basket, Mr. Abhishek Joshi, CMO of MX Player, and Mr. Nitin Sethi, VP Digital of Indigo Airlines, together to tell us how they measure the user engagement for their companies. They share the metric that matters the most to them and how they make business decisions based on the data they receive.
This video will help you to understand how you can measure user engagement analysis and how you can use that data to improve your business.