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Gaurav is a seasoned digital strategist.
He has played vital roles in high growth, new age ecommerce companies like Souq.com and Snapdeal.com as a part of their senior management. Being early employee and heading Analytics functions at these startups, he has worked closely with the founding/core team to guide the business and customer experience strategies using data-driven insights and at the same time led innovation for various functions. For example:
• Customer Experience : NPS, CSAT, Conversion Funnel
• Marketing : Spends Optimization, CRM, Customer Lifetime Value, Cohorts
• Recommendation and Personalization: Collaborative Filtering, Customer 360 degree view
• Finance : Order Economics, Break even analysis
• Retail : Price Sensitivity, Inventory Optimization, Demand-based Banding analysis
He has built from scratch, grown and managed teams of over 30 Business Analysts, Big Data Scientists and Developers across multiple geographies in MENA and India.
Similar to his ambidextrous career, Gaurav has an educational background in both Engineering and Business with some of the most prestigious institutes in India namely IIT Kanpur and IIM Calcutta.