Designing for Digital Natives: Are You Ready for Generation Z? | UserTesting Blog
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Jennifer DeRome Jennifer DeRome
7 min read
Designing for Digital Natives: Are You Ready for Generation Z? | UserTesting Blog

For years now, it seemed like you couldn't go a day or two without seeing a headline about Millennials. Millennials are taking over the workforce, Millennials killed the shopping mall, Millennials eat a lot of avocado toast. It made sense that everyone was so interested in this generation-it's been predicted that Millennials will outnumber Baby Boomers by the end of 2019.

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