Lessons Learned Building a Demand Generation Department
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Shana Haynie Shana Haynie
Posted Dec 28, 2020 9 min read
Lessons Learned Building a Demand Generation Department

In September 2019, Sales Leadership threw out my name as a person of interest to take over our Outbound program. Back then, no one was really in charge of managing the SDR team. The original team advocate left the company shortly after building and launching the program a year or two earlier, and after their [...]

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