Why narrative design will replace product positioning in 2020
Associated with
Andy Raskin Andy Raskin
Brian Halligan Brian Halligan
Marcus Andrews Marcus Andrews
Posted Mar 9, 2020 11 min read
Why narrative design will replace product positioning in 2020

"Why a narrative design? Because stories are everything. There is so much noise & competition in any market/any category today. Even if your product IS better, no one is going to believe it because that is what everyone is saying."

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