Monitoring buying triggers is no longer optional for B2B sales and marketing-it's now a crucial part of the marketing and sales process.

Why? There's a hard line between buyers who are in-market (solution-seeking) and those who aren't really interested.

The reality is that most people don't buy unless something happens that causes them to buy.

This is where buying triggers come into play - once you understand how to monitor, identify, and act on these triggers, you're going to be a lot more effective with SaaS sales and marketing.