Marketing ops donts & why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
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Darrell Alfonso Darrell Alfonso
Tara Robertson Tara Robertson
35 min read
Marketing ops donts & why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS

Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS), talks about marketing ops dont's and the most common mistake he sees when B2B marketers run A/B tests.