This year has thrown us all for a loop to say the least. From the pandemic, massive economic impact, and civil unrest, we've been challenged in a multitude of ways, both as humans and as marketers.
Email inboxes already tended toward clutter and overstimulation, and that's never been more true than right now. And yet, we still have to communicate-so how do we do that in a way that's humanizing, considerate, and sensitive to the space we're in societally while also reaching our students, faculty, staff, and alumni effectively?
In this post, we'll walk through a handy list for thinking through the emotional impact of our emails as well as make suggestions for tailoring your message to be respectfully engaging.
While email is a strategy and a digital communication tool, we're all still rooted in the same humanity and the goals we have for our institutions. The core of being human and empathetic should be a guiding principle for how we connect with people during this time, through email especially.