Adapter's Advantage Podcast S01E047: Jennifer Stanley
Associated with
Mark Magnacca Mark Magnacca
Jennifer Stanley Jennifer Stanley
Posted Jun 7, 2022 28 min read
Adapter's Advantage Podcast S01E047: Jennifer Stanley

In this episode, McKinsey Partner Jennifer Stanley shares how B2B buyers have changed, what companies must do to keep up, the importance of delivering an omnichannel experience, and the value of the "Rule of Thirds."