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Will Cooper
4 min read
Spotify & the king of growth marketing: Mayur Gupta
At the 2018 Wrapped launch party in New York City, guests were delighted with data-driven details. At the coat check, they were handed a card highlighting coat check-themed songs and playlists. They left with jars of Holiday Jam, which, you guessed it, were personalized with that attendee's favorite songs (jams) of 2018!
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