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Lexer Lexer
Top 10 Reasons for Customer Churn and How to Battle Them
Top 10 Reasons for Customer Churn and How to Battle Them
Jul 05, 2021
Article
Lexer Lexer
5 campaign strategies marketers should run after the holiday rush
5 campaign strategies marketers should run after the holiday rush
Dec 08, 2021
Article
Lexer Lexer
How to Measure the Impact of a Customer Data Platform (CDP)
How to Measure the Impact of a Customer Data Platform (CDP)
Nov 28, 2020
eBook
Lexer Lexer
Retail holiday marketing: 9 campaigns you need to plan now
Retail holiday marketing: 9 campaigns you need to plan now
Sep 07, 2021
Article
Lexer Lexer
Retail Holiday Marketing: 9 Campaigns You Need to Plan Now
Retail Holiday Marketing: 9 Campaigns You Need to Plan Now
Sep 03, 2021
eBook
Lexer Lexer
5 Omnichannel Metrics Every Customer-First Brand Should Measure
5 Omnichannel Metrics Every Customer-First Brand Should Measure
May 30, 2020
Article
Lexer Lexer
What is a customer data platform (CDP)?
What is a customer data platform (CDP)?
Jul 12, 2021
Article
Lexer Lexer
The difference between customer-focused and customer-centric
The difference between customer-focused and customer-centric
Mar 11, 2022
Article
Lexer Lexer
The 4 types of customer data platforms (CDPs)
The 4 types of customer data platforms (CDPs)
Sep 10, 2021
Article
Lexer Lexer
How do you measure customer lifetime value?
How do you measure customer lifetime value?
Jul 27, 2021
Article

Latest Content

Lexer Lexer
Lexer adds WhatsApp messaging to connect with customers 1:1
Lexer adds WhatsApp messaging to connect with customers 1:1
Jun 05, 2025
Article
Lexer Lexer
Be seen, not screened: New anti-scam SMS regulations
Be seen, not screened: New anti-scam SMS regulations
Jun 05, 2025
Article
Lexer Lexer
Lexer Q1 highlights: Turning insights into impact
Lexer Q1 highlights: Turning insights into impact
Jun 05, 2025
Article
Lexer Lexer
Lexer is elevating retail customer experiences
Lexer is elevating retail customer experiences
May 05, 2025
Article
Lexer Lexer
Power complete customer journeys with Lexer Event Flows
Power complete customer journeys with Lexer Event Flows
May 05, 2025
Article
Lexer Lexer
Navigating tariffs: Seven data-driven paths to retail success
Navigating tariffs: Seven data-driven paths to retail success
May 05, 2025
Article
Lexer Lexer
Customer action insights: The new Lexer Event Explorer
Customer action insights: The new Lexer Event Explorer
Apr 05, 2025
Article
Lexer Lexer
Linking complex customer journeys: Lexer Event Chaining
Linking complex customer journeys: Lexer Event Chaining
Mar 05, 2025
Article
Lexer Lexer
Lexer Q4 wrap: Connect faster, discover more, engage better
Lexer Q4 wrap: Connect faster, discover more, engage better
Mar 05, 2025
Article
Lexer Lexer
Why customer lifecycle attribution matters
Why customer lifecycle attribution matters
Mar 05, 2025
Article

Articles

373
Lexer adds WhatsApp messaging to connect with customers 1:1
Lexer adds WhatsApp messaging to connect with customers 1:1
Be seen, not screened: New anti-scam SMS regulations
Be seen, not screened: New anti-scam SMS regulations
Lexer Q1 highlights: Turning insights into impact
Lexer Q1 highlights: Turning insights into impact
Power complete customer journeys with Lexer Event Flows
Power complete customer journeys with Lexer Event Flows
Lexer is elevating retail customer experiences
Lexer is elevating retail customer experiences
Navigating tariffs: Seven data-driven paths to retail success
Navigating tariffs: Seven data-driven paths to retail success
Customer action insights: The new Lexer Event Explorer
Customer action insights: The new Lexer Event Explorer
Linking complex customer journeys: Lexer Event Chaining
Linking complex customer journeys: Lexer Event Chaining
Lexer Q4 wrap: Connect faster, discover more, engage better
Lexer Q4 wrap: Connect faster, discover more, engage better
Why customer lifecycle attribution matters
Why customer lifecycle attribution matters
How the PAS Group created a customer-centric loyalty program to increase customer engagement
How the PAS Group created a customer-centric loyalty program to increase customer engagement
Five essential customer reports: Lexer Track Tables guide
Five essential customer reports: Lexer Track Tables guide
Lexer and THE UPSIDE recognized for data-driven innovation
Lexer and THE UPSIDE recognized for data-driven innovation
Holiday shopping insights: Lexer retail intelligence
Holiday shopping insights: Lexer retail intelligence
Segment performance reporting: New Lexer Track Tables
Segment performance reporting: New Lexer Track Tables
Key takeaways from the 5th Ecommerce Growth Summit
Key takeaways from the 5th Ecommerce Growth Summit
Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization
Lexer Q3 highlights: Faster connections, smarter insights, powerful personalization
Lexer Activate: New workflow, more features, better personalization
Lexer Activate: New workflow, more features, better personalization
Compana Pet Brands turn collaboration into +14% CLV & 22% less one-time buyers
Compana Pet Brands turn collaboration into +14% CLV & 22% less one-time buyers
More insight and personalization: Lexer predictive product analytics
More insight and personalization: Lexer predictive product analytics
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Case Studies

28
How CALECIM ® increased repeat sales by 31% with data-driven strategy
How CALECIM ® increased repeat sales by 31% with data-driven strategy
How Mountain Khakis turned $600,000 of excess inventory into a 150% revenue increase
How Mountain Khakis turned $600,000 of excess inventory into a 150% revenue increase
How Rip Curl drove 93% more revenue per campaign in one month with Lexer and a single customer view
How Rip Curl drove 93% more revenue per campaign in one month with Lexer and a single customer view
Vinomofo grows low-cost acquisition, retention, and lifetime value with Lexer
Vinomofo grows low-cost acquisition, retention, and lifetime value with Lexer
Corbetts's FIRST Facebook campaigns 75% ROAS with Lexer
Corbetts's FIRST Facebook campaigns 75% ROAS with Lexer
CDP use cases: How Rip Curl boosts marketing performance
CDP use cases: How Rip Curl boosts marketing performance
4 Ways Brand Collective Used the Lexer CDP to Respond to Change
4 Ways Brand Collective Used the Lexer CDP to Respond to Change
Lexer
Lexer
Village entertainment achieves record-breaking results with consumer-led strategy & Lexer CDP
Village entertainment achieves record-breaking results with consumer-led strategy & Lexer CDP
Lexer
Lexer
Customer Data and the Future of Advertising
Customer Data and the Future of Advertising
How Harris Scarfe increased email engagement 270%
How Harris Scarfe increased email engagement 270%
How Starward Whisky tapped Lexer's CDXP to drive survey engagement
How Starward Whisky tapped Lexer's CDXP to drive survey engagement
How Starward Whiskey tapped Lexer's CDXP to drive survey engagement
How Starward Whiskey tapped Lexer's CDXP to drive survey engagement
How Sur La Table converts one-time buyers into repeat customers with Lexer's CDP
How Sur La Table converts one-time buyers into repeat customers with Lexer's CDP
Customer segmentation in retail: 6 powerful case studies
Customer segmentation in retail: 6 powerful case studies
Real estate 2.0: How Marshall White uses Lexer to boost conversions by up to 40% with intelligent lead scoring
Real estate 2.0: How Marshall White uses Lexer to boost conversions by up to 40% with intelligent lead scoring
Wondercide's Targeted Direct Mail Campaigns Drive 600% ROI with the Lexer CDP
Wondercide's Targeted Direct Mail Campaigns Drive 600% ROI with the Lexer CDP
776BC Targets Global DTC Growth with Lexer's CDP
776BC Targets Global DTC Growth with Lexer's CDP
How Harris Scarfe Used High-Value Customer Personas to Increase Email Engagement
How Harris Scarfe Used High-Value Customer Personas to Increase Email Engagement
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eBooks

4

Podcast Episodes

1

Reports

1

Toolkits

1

Videos

1

Webinars

8
Everything You Need to Know About Customer Data Platforms Everything You Need to Know About Customer Data Platforms
Everything You Need to Know About Customer Data Platforms
Playlist
Lexer Lexer

Lexer’s Customer Data & Experience Platform helps brands and retailers genuinely understand their customers and engage them with the experiences they deserve. Built for retail, our tools and team help you master your customer data at every touchpoint—from marketing to sales to service—so you can deepen customer loyalty and drive profitable growth.

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373
articles
28
case studies
4
ebooks
1
podcast episode
1
report
1
toolkit
1
video
8
webinars