Associated with
Chris Nixon
7 min read
How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost
At CaliberMind we see the business results of running account-based marketing every day with our customers so when it came time for us to implement ABM we decided to drink our own champagne. Below I'll share the marketing challenges, the decision making process and the solution we implemented to help other marketing teams on their ABM journey.
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