The scam involves a company setting up a podcast and inviting potential customers for interviews under the guise of showcasing their expertise. However, the company's true intention is to funnel these individuals into their sales process. After airing the episode, the company approaches the interviewee to propose collaboration, revealing the interview as a tactic to generate leads. While this method may yield short-term results, it damages the brand's reputation and credibility in the long run. Instead, the author suggests focusing on authentic marketing strategies that deliver genuine value and build real relationships rather than resorting to deceptive tactics like fake podcast interviews.