Market to the human source code, not the trendy operating system
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Guy Bauer Guy Bauer
2 min read
Market to the human source code, not the trendy operating system

The article discusses the concept of marketing to the "source code" of humans, focusing on fundamental, unchanging aspects of human nature rather than fleeting trends and fads. Drawing an analogy between computer operating systems and human behavior, it argues that while surface-level trends may change, the core needs, desires, and motivations of individuals remain constant. By aligning marketing efforts with these timeless aspects of human nature, brands can create lasting connections and content with enduring relevance, akin to timeless classics like Monty Python and the Holy Grail.

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