Apple Podcasts | Google Podcasts | Stitcher | Spotify   Do you know what language your customers speak? No, I don't mean English or Spanish. When a customer has a different background, experience, and perspective than your own, it can be difficult to understand what their needs are and to communicate in a way that gives them confidence that you understand them. And part of that is a language gap. Langauge can be a connector, as well as a point of friction. When we know the "insider" language and even the jargon of our potential customers, we build understanding and trust faster. Deeper than that are the cultural aspects of language – subtleties and nuances. So, how do you get a new sale rep there? Or how do you more quickly penetrate a specific vertical? My guest on this episode of The Customer Experience Podcast helps navigate sales teams toward understanding and speaking a customer's language. Alex Rosemblat shares with us how he's teaching salespeople to learn customer languages to build trust and to provide a better customer experience. With his tested and proven guidance, sales and marketing teams work together to hear, understand, and share back in their ...