Let's go spy on some Google Ads!
How? Google expanded the new Ads Transparency Center, colloquially known as the Google Ads Library.
This means that Google now has a searchable ads library, just like Meta and TikTok! This is an exciting and long overdue development for Google Ads practitioners, as we can now quickly find text, image, and video ad inspiration for our campaigns.
And spy on our competitors, of course.