Ask a random person how they feel about sales and you're likely to hear one of the following: 'I could never do that job.' 'I don't know if I'd be any good at it.' 'I'd be a total natural.' The truth is usually a bit more complicated, as there are many who never thought they'd be any good at sales who find themselves excelling at it, and others (usually extroverts) who crash and burn in a number of months. For everybody else, sales remains something they only deal with when they're in the market for a new product, or as an abstract