CRM Contribution: Know What Your CRM is Worth, and How to Improve It | Optimove Video
Associated with
Chen Ofir Chen Ofir
Roni Cohen Roni Cohen
Posted Feb 6, 2020 20 min read
CRM Contribution: Know What Your CRM is Worth, and How to Improve It | Optimove Video

The key to determining CRM's contribution to the business - and improving it - is understanding the incremental revenue generated by your CRM efforts.