As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is through social media marketing.   According to 2018 research from eMarketer, 75.3% of U.S. businesses are expected to have an Instagram account by the end of 2020. Not to mention, Instagram's 2019 internal data shows that 90% of users follow at least one business.  When you pair both statistics, there's no denying that Instagram is becoming more critical for brands and social media managers.