FOUR ACTIONABLE TAKEAWAYS

Open a Cold Call with a permission-based opener to get prospects to opt into talking to you. Your tone of voice is key because it's hard to hang up on a genuinely nice person.

Go for the reverse pitch by sharing what is top of mind for their peers. Start with what is relevant to them, not what you're trying to accomplish.

Hook prospects into scheduling the next meeting by finding problems you can solve. Start with the problems they share with their peers.

If you know the prospect is a good fit, don't ask if they want that next meeting at the end of the call. Be assumptive and roll right into scheduling.