New third-party verification in Google Marketing Platform
Associated with
Sunil Gupta Sunil Gupta
Posted Sep 30, 2020 4 min read
New third-party verification in Google Marketing Platform

We know that Google Marketing Platform customers work with ecosystem partners to enforce brand suitability and measure brand verification for all their media buys. To make it easier to work with these partners, we are introducing automated third-party verification in Campaign Manager and custom pre-bid filtering in Display & Video 360. These new capabilities will make your teams more agile.

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