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Beyond the ad: Conversion Optimization
Beyond the ad: Conversion Optimization
Sep 26, 2019
Article
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How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach
How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach
Oct 29, 2021
Video
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Google Marketing Platform increases Domino's monthly revenue by 6%
Google Marketing Platform increases Domino's monthly revenue by 6%
Jul 30, 2021
Case Study
Google Google
How The North Face used Tag Manager 360 to increase conversions by 3X
How The North Face used Tag Manager 360 to increase conversions by 3X
Nov 28, 2023
Case Study
Google Google
How Suntory PepsiCo Vietnam Beverage maximized reach and reduced waste by 37% with Google Marketing Platform
How Suntory PepsiCo Vietnam Beverage maximized reach and reduced waste by 37% with Google Marketing Platform
Jul 30, 2021
Case Study
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New ways to support multicultural publishers in Display & Video 360
New ways to support multicultural publishers in Display & Video 360
Sep 09, 2020
Article
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Reckitt US boosts its connected TV strategy with Display & Video 360
Reckitt US boosts its connected TV strategy with Display & Video 360
Sep 28, 2022
Article
Google Google
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Sep 28, 2022
Case Study
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Build better budget plans with Google Search Ads 360
Build better budget plans with Google Search Ads 360
Jul 30, 2021
eBook
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Digital Marketing Transformation - Google Marketing Platform
Digital Marketing Transformation - Google Marketing Platform
Jul 30, 2021
Report

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Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360's PAIR
Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360's PAIR
Mar 28, 2024
Case Study
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Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance
Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance
Jan 28, 2024
Case Study
Google Google
Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers
Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers
Jan 28, 2024
Case Study
Google Google
How The North Face used Tag Manager 360 to increase conversions by 3X
How The North Face used Tag Manager 360 to increase conversions by 3X
Nov 28, 2023
Case Study
Google Google
Reckitt US boosts its connected TV strategy with Display & Video 360
Reckitt US boosts its connected TV strategy with Display & Video 360
Sep 28, 2022
Article
Google Google
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Sep 28, 2022
Case Study
Google Google
Riot Games uses Google Marketing Platform to level-up their player base
Riot Games uses Google Marketing Platform to level-up their player base
Jul 28, 2022
Case Study
Google Google
Men in Green cuts their creative production time in half with Ads Creative Studio
Men in Green cuts their creative production time in half with Ads Creative Studio
Jun 28, 2022
Case Study
Google Google
McDonald's Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
McDonald's Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
Apr 28, 2022
Case Study
Google Google
Uber Eats delivers a 10% increase in campaign reach with Display & Video 360
Uber Eats delivers a 10% increase in campaign reach with Display & Video 360
Mar 28, 2022
Case Study

Articles

85
Reckitt US boosts its connected TV strategy with Display & Video 360
Reckitt US boosts its connected TV strategy with Display & Video 360
New opportunities in programmatic advertising for privacy-focused marketers
New opportunities in programmatic advertising for privacy-focused marketers
Connect Online & Offline Analytics - Google Marketing Platform
Connect Online & Offline Analytics - Google Marketing Platform
Google Surveys 360 gives you the keys to fast, reliable insights from real people across the web
Google Surveys 360 gives you the keys to fast, reliable insights from real people across the web
New reach and frequency metrics in Display & Video 360
New reach and frequency metrics in Display & Video 360
Reach TV and audio streamers with Display & Video 360
Reach TV and audio streamers with Display & Video 360
Plan for business growth with Display & Video 360
Plan for business growth with Display & Video 360
Introducing Mobile Web Certification
Introducing Mobile Web Certification
Navigating uncertainty with Google Marketing Platform
Navigating uncertainty with Google Marketing Platform
A new destination for creative and media collaboration
A new destination for creative and media collaboration
Get privacy-safe customer insights with Google Analytics
Get privacy-safe customer insights with Google Analytics
Respect user consent choices with Google Tag Manager
Respect user consent choices with Google Tag Manager
Future-proof your measurement with privacy-safe solutions
Future-proof your measurement with privacy-safe solutions
Conversion modeling through Consent Mode in Google Ads
Conversion modeling through Consent Mode in Google Ads
Building for the future: Google Marketing Livestream May 27, 2021
Building for the future: Google Marketing Livestream May 27, 2021
Privacy-first web advertising: a measurement update
Privacy-first web advertising: a measurement update
A nonprofit finds volunteers with the new Google Analytics
A nonprofit finds volunteers with the new Google Analytics
Our annual Ads Safety Report
Our annual Ads Safety Report
Charting a course towards a more privacy-first web
Charting a course towards a more privacy-first web
Power your retail media business with Google
Power your retail media business with Google
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Case Studies

102
Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360's PAIR
Omni Hotels boosts conversions 4X by ditching cookies for Display & Video 360's PAIR
Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance
Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance
Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers
Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers
How The North Face used Tag Manager 360 to increase conversions by 3X
How The North Face used Tag Manager 360 to increase conversions by 3X
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Riot Games uses Google Marketing Platform to level-up their player base
Riot Games uses Google Marketing Platform to level-up their player base
Men in Green cuts their creative production time in half with Ads Creative Studio
Men in Green cuts their creative production time in half with Ads Creative Studio
McDonald's Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
McDonald's Hong Kong uses Google Analytics 4 to increase in-app orders by 550%
Uber Eats delivers a 10% increase in campaign reach with Display & Video 360
Uber Eats delivers a 10% increase in campaign reach with Display & Video 360
Charlotte Tilbury Beauty reduces CPA by 29% with Custom Bidding
Charlotte Tilbury Beauty reduces CPA by 29% with Custom Bidding
Claro Shop uses Google Analytics 4 to increase in-app purchases in time for the holiday season
Claro Shop uses Google Analytics 4 to increase in-app purchases in time for the holiday season
Square improves conversion measurement securely with Server-Side Tagging
Square improves conversion measurement securely with Server-Side Tagging
Banco Azteca increases financial product sales by 178% with Google Marketing Platform
Banco Azteca increases financial product sales by 178% with Google Marketing Platform
Nemlig gathers new insights and grows conversions by 40%
Nemlig gathers new insights and grows conversions by 40%
Líder drives in-app purchases at a lower CPA with Google Analytics
Líder drives in-app purchases at a lower CPA with Google Analytics
How OMD and the Guardian used Programmatic Guaranteed increased efficiency for their direct deals.
How OMD and the Guardian used Programmatic Guaranteed increased efficiency for their direct deals.
How first-party data helped Deckers Brands see which customer trends were taking off
How first-party data helped Deckers Brands see which customer trends were taking off
United Overseas Bank drives 3x increase in applications with Google Marketing Platform
United Overseas Bank drives 3x increase in applications with Google Marketing Platform
Deckers Brands drives business growth with Google Marketing Platform and Google Cloud
Deckers Brands drives business growth with Google Marketing Platform and Google Cloud
TUI UK drives 13% higher return on ad spend by investing in digital maturity
TUI UK drives 13% higher return on ad spend by investing in digital maturity
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eBooks

27
Control how data is used in Google Analytics
Control how data is used in Google Analytics
5 questions to ask your ad partners to protect your brand against invalid traffic on CTV
5 questions to ask your ad partners to protect your brand against invalid traffic on CTV
Meeting the data challenge with Google Marketing Platform and Google Cloud
Meeting the data challenge with Google Marketing Platform and Google Cloud
Four steps to get started with the next generation of Google Analytics
Four steps to get started with the next generation of Google Analytics
Use Google's latest dynamic tagging solution for better site measurement
Use Google's latest dynamic tagging solution for better site measurement
Four ways to optimize your landing pages for conversions
Four ways to optimize your landing pages for conversions
A Connected Customer Journey - Google Marketing Platform
A Connected Customer Journey - Google Marketing Platform
How leading marketers get time on their side.
How leading marketers get time on their side.
Search Ads 360 merges bidding and machine learning in Smart Bidding
Search Ads 360 merges bidding and machine learning in Smart Bidding
An integrated solution for end-to-end advertising campaigns – Google Display & Video 360
An integrated solution for end-to-end advertising campaigns – Google Display & Video 360
Get custom market research insights with Google Surveys
Get custom market research insights with Google Surveys
Ramp up social with Google Search Ads 360
Ramp up social with Google Search Ads 360
Get the insights you need
Get the insights you need
Build better budget plans with Google Search Ads 360
Build better budget plans with Google Search Ads 360
Use customer insights to empower your marketing strategy
Use customer insights to empower your marketing strategy
Your customers are unique. Why aren't your web experiences?
Your customers are unique. Why aren't your web experiences?
Give your website visitors the experiences they deserve.
Give your website visitors the experiences they deserve.
Surface hard-to-find insights using sophisticated techniques with Advanced Analysis in Google Analytics 360
Surface hard-to-find insights using sophisticated techniques with Advanced Analysis in Google Analytics 360
Put the power of your marketing insights in everyone's hands
Put the power of your marketing insights in everyone's hands
Understand the customer journey with Google Analytics
Understand the customer journey with Google Analytics
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Reports

3

Videos

7

Free website and app tag management by Google.

Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions.

Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager impro

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ebooks
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