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Beyond the ad: Conversion Optimization
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How PepsiCo moved from mass demographic marketing to a consumer-centric marketing approach
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Google Marketing Platform increases Domino's monthly revenue by 6%
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How The North Face used Tag Manager 360 to increase conversions by 3X
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How Suntory PepsiCo Vietnam Beverage maximized reach and reduced waste by 37% with Google Marketing Platform
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New ways to support multicultural publishers in Display & Video 360
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Get more from your search campaigns with Search Ads 360
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Build better budget plans with Google Search Ads 360
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Free website and app tag management by Google.

Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions.

Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager impro

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