In this episode of the Adapter's Advantage podcast, Deniz Olcay, VP of Marketing at Allego, speaks with Michelle McGowan, Head of Commercial Operations at G4S Cash Solutions. Michelle, who manages the entire commercial operations team, including sales and marketing, shares her unique perspective of enablement in her multifaceted role. She discusses her strategies for enhancing customer service and sales effectiveness, including mapping customer journeys and implementing digital sales rooms. Michelle emphasizes the importance of a passionate customer service team and a well-equipped, motivated salesforce to drive business success.