Gold Theory is a series of video podcasts and live webinars spotlighting the marketers, brand leaders, and business builders shaping modern marketing. Each episode goes beyond the surface to explore how high-performing teams shape strategy, build trust, and execute meaningful brand experiences in a fast-changing world, revealing the bold thinking, creative risk, and operational rigor behind real impact.

In this Episode: B2B pioneer Tom Stein, Chairman and Chief Brand Officer at Stein, joins Gold Theory host Gregory Yates to unpack what makes great marketing endure. From building a global agency to leading with purpose, he shares lessons on creativity, trust, AI's growing role in strategy, and why B2B needs more soul - plus stories from Cannes, his musical roots, the ANA scholarship he founded, and advice for the next generation.